"Royal New Year's Eve" Highlights

The December 30^th premiere of the Hallmark Channel original movie “Royal New Year’s Eve” (Sat 8-930p) delivered a 3.5 HH cvg rtg with 3.110 million homes.“Royal New Year’s Eve” ranks as the 8^th highest rated/8^th most watched Hallmark Channel original movie premiere of 2017 among HH’s.Compared to the Sun 1/1/17 premiere of “A Rose for Christmas”, the premiere of “Royal New Year’s Eve” increased +20% among HH’s, +5% among W25-54 and +12% among P2+!Competitively, “Royal New Year’s Eve” ranked as the #1 HH rated ad-supported cable MOVIE of the WEEK!“Royal New Year’s Eve” was also the #1 HH rated non-sports cable PROGRAM of the WEEK!In addition, “Royal New Year’s Eve” ranked as the #1 HH rated non-sports cable PROGRAM of the DAY!“Royal New Year’s Eve” also ranked as the #5 HH rated ad-supported cable PROGRAM of the DAY!Overall, “Royal New Year’s Eve” ranked as the #10 HH rated ad-supported cable PROGRAM of the WEEK!Among W25-54, “Royal New Year’s Eve” ranked as the #1 rated ad-supported cable MOVIE of the WEEK!“Royal New Year’s Eve” also ranked as the #2 ranked non-sports cable PROGRAM of the WEEK among W25-54 rating!Additionally, “Royal New Year’s Eve” ranked as the #1 ranked non-sports cable PROGRAM of the DAY among W25-54 rating!“Royal New Year’s Eve” also ranked as the #4 ranked ad-supported cable PROGRAM of the DAY among W25-54 rating!Overall, “Royal New Year’s Eve” ranked as the #8 ranked cable PROGRAM of the WEEK among W25-54 rating!In its Sat 8-930p time period, “Royal New Year’s Eve” propelled Hallmark Channel to rank as the #2 ad-supported cable network among HH and all key demo ratings (2^nd only to the College Bowl Game on ESPN):

• #2 in HH (3.5 rtg)
• #2 in W18-49 (1.0 rtg)
• #2 in W25-54 (1.6 rtg)
• #2 in A18-49 (.7 rtg)
• #2 in A25-54 (1.1 rtg)
• #2 in P2+ (1.8 rtg)

“Royal New Year’s Eve” also helped Hallmark Channel rank as the 2^nd most watched cable network in the time period among Households and key demo impressions (2^nd only to the College Bowl Game on ESPN):

• #2 in HH (3,110,000)
• #2 in W18-49 (442,000)
• #2 in W25-54 (673,000)
• #2 in A18-49 (624,000)
• #2 in A25-54 (881,000)
• #2 in P2+ (3,907,000)

In its 8-930p time period, “Royal New Year’s Eve” beat Broadcast Networks – ABC, CBS, FOX and CW - among Households and ALL key demo deliveries!“Royal New Year’s Eve” helped boost Hallmark Channel to be the #2 ranked cable network in Prime Time on Saturday in HH rtg (2.6) and W25-54 rtg (1.1)!The premiere of “Royal New Year’s Eve” on Hallmark Channel reached 5.0 million unduplicated total viewers!