“Royal New Year’s Eve” Highlights

The December 30th premiere of the Hallmark Channel original movie “Royal New Year’s Eve” (Sat 8-930p) delivered a 3.5 HH cvg rtg with 3.110 million homes.

“Royal New Year’s Eve” ranks as the 8th highest rated/8th most watched Hallmark Channel original movie premiere of 2017 among HH’s.

 

Compared to the Sun 1/1/17 premiere of “A Rose for Christmas”, the premiere of “Royal New Year’s Eve” increased +20% among HH’s, +5% among W25-54 and +12% among P2+!

Competitively, “Royal New Year’s Eve” ranked as the #1 HH rated ad-supported cable MOVIE of the WEEK!

“Royal New Year’s Eve” was also the #1 HH rated non-sports cable PROGRAM of the WEEK!

In addition, “Royal New Year’s Eve” ranked as the #1 HH rated non-sports cable PROGRAM of the DAY!

“Royal New Year’s Eve” also ranked as the #5 HH rated ad-supported cable PROGRAM of the DAY!

Overall, “Royal New Year’s Eve” ranked as the #10 HH rated ad-supported cable PROGRAM of the WEEK!

 

Among W25-54, “Royal New Year’s Eve” ranked as the #1 rated ad-supported cable MOVIE of the WEEK!

“Royal New Year’s Eve” also ranked as the #2 ranked non-sports cable PROGRAM of the WEEK among W25-54 rating!

Additionally, “Royal New Year’s Eve” ranked as the #1 ranked non-sports cable PROGRAM of the DAY among W25-54 rating!

“Royal New Year’s Eve” also ranked as the #4 ranked ad-supported cable PROGRAM of the DAY among W25-54 rating!

Overall, “Royal New Year’s Eve” ranked as the #8 ranked cable PROGRAM of the WEEK among W25-54 rating!

 

In its Sat 8-930p time period, “Royal New Year’s Eve” propelled Hallmark Channel to rank as the #2 ad-supported cable network among HH and all key demo ratings (2nd only to the College Bowl Game on ESPN):

  • #2 in HH (3.5 rtg)
  • #2 in W18-49 (1.0 rtg)
  • #2 in W25-54 (1.6 rtg)
  • #2 in A18-49 (.7 rtg)
  • #2 in A25-54 (1.1 rtg)
  • #2 in P2+ (1.8 rtg)

“Royal New Year’s Eve” also helped Hallmark Channel rank as the 2nd most watched cable network in the time period among Households and key demo impressions (2nd only to the College Bowl Game on ESPN):

  • #2 in HH (3,110,000)
  • #2 in W18-49 (442,000)
  • #2 in W25-54 (673,000)
  • #2 in A18-49 (624,000)
  • #2 in A25-54 (881,000)
  • #2 in P2+ (3,907,000)

In its 8-930p time period, “Royal New Year’s Eve” beat Broadcast Networks – ABC, CBS, FOX and CW – among Households and ALL key demo deliveries!

“Royal New Year’s Eve” helped boost Hallmark Channel to be the #2 ranked cable network in Prime Time on Saturday in HH rtg (2.6) and W25-54 rtg (1.1)!

The premiere of “Royal New Year’s Eve” on Hallmark Channel reached 5.0 million unduplicated total viewers!