Ratings Highlights from Hallmark
The April 15th premiere of the Hallmark Movies & Mysteries original movie “Reap What You Sew: An Aurora Teagarden Mystery” (Sun 7-9p) delivered a 1.7 HH cvg rtg with 1.134 million homes and 1.486 million Total Viewers (P2+), becoming the highest rated and most watched Aurora Teagarden original movie premiere ever among Households and Total Viewers!
Competitively, “Reap What You Sew” ranked as the #1 HH rated ad-supported cable MOVIE of the WEEK and of the DAY!
Overall, ranked as the #5 HH rated non-sports/non-news PROGRAM of the DAY!
Among W25-54 rating, ranked as the #4 rated cable MOVIE of the DAY and #5 rated MOVIE of the WEEK!
Among Total Viewers (P2+), ranked as the #3 most watched MOVIE of the DAY! (Hallmark Movies ranked #1 & 2)
Overall, was the #4 most watched MOVIE of the WEEK! (Hallmark Movies ranked #1-3)
In its Sun 7-9p time period, “Reap What You Sew” propelled HMM to rank #2 in HHs and Total Viewer rating, and among the Top 15 in key demo rating:
- #2 in HH (1.7 rtg)
- #13 in W18-49 (0.4 rtg)
- #7 in W25-54 (0.6 rtg)
- #16 in A18-49 (0.3 rtg)
- #13 in A25-54 (0.4 rtg)
- #2 in P2+ (0.9 rtg)
“Reap What You Sew” also helped HMM rank among the Top 5 in Households and Total Viewers, and among the Top 25 in key demo impressions:
- #5 in HH (1,134,000)
- #19 in W18-49 (137,000
- #13 in W25-54 (190,000)
- #21 in A25-54 (272,000)
- #5 in P2+ (1,486,000)
“Reap What You Sew” helped boost HMM to be the #8 HH rated cable network on Sunday (0.8)!
The premiere of “Reap What You Sew: An Aurora Teagarden Mystery” on Hallmark Movies & Mysteries reached 1.949 million unduplicated total viewers – the highest unduplicated reach of all Aurora Teagarden Mystery original movie premieres!