“Marry Me at Christmas” – Ratings Success!

The October 28th premiere of the Hallmark Channel original movie “Marry Me at Christmas” (Sat 8-10p) delivered a 3.1 HH cvg rtg with 2.725 million homes!

“Marry Me at Christmas” also delivered 675,000 W25-54 and 924,000 A25-54 to become the highest rated and most watched Hallmark Channel telecast of 2017 among HH, W25-54 and A25-54!

In addition, “Marry Me at Christmas” averaged 3.373 million total viewers, and becomes the highest rated and most watched Countdown to Christmas kick-off weekend movie premiere on Hallmark Channel ever among HH, W25-54, A25-54 and Total Viewers (P2+)!

Compared to last year’s Countdown to Christmas opening weekend movie premiere, “A Wish for Christmas”, “Marry Me at Christmas” increased +7% in W25-54 and +12% in A25-54 audiences!

Competitively, “Marry Me at Christmas” ranked as the #1 HH rated ad-supported cable MOVIE of the WEEK!

“Marry Me at Christmas” also ranked as the #1 HH rated ad-supported cable PROGRAM of the DAY!

Additionally, “Marry Me at Christmas” ranked as the #2 HH rated non-news/non-sports cable PROGRAM of the WEEK!

Overall, “Marry Me at Christmas” was the #5 HH rated cable PROGRAM of the WEEK!

Among W25-54, “Marry Me at Christmas” ranked as the #1 rated ad-supported cable MOVIE of the WEEK!

In addition, “Marry Me at Christmas” ranked as the #1 ranked cable PROGRAM of the DAYamong W25-54 rating!

“Marry Me at Christmas” was also the #5 rated non-sports cable PROGRAM of the WEEKamong W25-54!

Overall, “Marry Me at Christmas” was the #6 ranked cable PROGRAM of the WEEK among W25-54 rating!

In its Sat 8-10p time period, “Marry Me at Christmas” propelled Hallmark Channel to rank as the #1 rated ad-supported cable network among HH and all key demo ratings:

  • #1 in HH (3.1 rtg)
  • #1 in W18-49 (1.0 rtg)
  • #1 in W25-54 (1.6 rtg)
  • #1 in A18-49 (.7 rtg)
  • #1 in A25-54 (1.1 rtg)
  • #1 in P2+ (1.5 rtg)

“Marry Me at Christmas” helped boost Hallmark Channel to be the #1 ranked cable network in Prime Time on Saturday in HH rtg (2.8) and W25-54 rtg (1.5), as well as the #1 ranked cable network for the ENTIRE DAY among HH rtg (1.6) and W25-54 rtg (.9)!

The premiere airing of “Marry Me at Christmas” on Hallmark Channel reached more than 4.9 million unduplicated viewers!

One more great stat for “Marry Me at Christmas” just uncovered –

With an average of 675,000 W25-54, “Marry Me at Christmas” delivered more W25-54 in the Sat 8-10p time period than broadcast networks NBC, ABC, CBS!!